We believe everything your organization launches into the digital space should work its socks off. It’s not enough to produce a stunning site or clever idea; it needs to be created with your objectives and user at its heart. Not only that – it needs to keep on working hard, evolving and developing long after it’s gone live.
Including digital strategy in your online activity can be the difference between grabbing and holding your audience’s attention. It can convert browsers into first-time customers, and turn first-time customers into valuable long-term relationships for your organization.
As a results-driven digital agency, we place great significance on the role of strategy across everything we do. It ensures that the work we undertake together is always 100% focused on your objectives and on how you can maximize the potential of your online presence, exposures and return.
RESEARCH AND PLANNING
We believe collaboration is a crucial part of the creative process. Fresh perspectives, wherever they come from, should always be welcomed into the strategic process. This includes your digital agency, your team and, crucially, your target audience.
Users don’t think as consumers, they think as people, and that’s how we help you to understand them. Through research and planning we discover what makes them happy and what doesn’t, what really inspires them and what turns them off. We also discover what they think about the way your organization communicates with them.
We implement these principles by making sure your audience is represented at every stage of the design and development process. Tactics and techniques – such as market research, brief development and data analysis – are used to further your digital strategy by ensuring your user is kept at the heart of everything we do.
Our research and planning services include:
- Brief writing and development
- Market research
- Focus groups
- Competitor bench marking
- Data analysis
- Consumer segmentation
- Brand and product positioning
Do you need a more user-focused digital approach?
USER EXPERIENCE (UX)
When users reach a website or application, finding what they want should be an easy and uncomplicated process every time. They should be taken on a journey that compliments your business objectives, but never compromises the users’ own reasons for visiting.
For a digital agency like One on One Creative, user experience performs a vital function. We combine information architecture (the system and process by which your data and content is organized) with unique insights about your audience and user-centered design to ensure users can navigate your site effortlessly, and enjoy a positive and rewarding interaction with your brand.
We work this way because we wholeheartedly believe users should never have to work hard to get what they need. A great user experience will enrich a customer relationship, making them increasingly valuable to your business.
Our user experience consultancy services include:
- Strategy
- User-centred design
- Information architecture (IA)
- Usability testing
- Usability audits
- Forecasting & modelling
Are you looking to enhance user experience for your audience?
MEASUREMENT & EVALUATION
No stone should be left unturned in the quest for maximise ROI. As a results-driven digital agency, we see measurement and evaluation as being integral to helping you achieve success. In developing a digital strategy, we identify and focus on the KPIs that relate to your objectives and put in place the most appropriate measurement and tracking tools to capture the performance of your digital assets.
From website traffic to social media interaction, our measurement and tracking tools are used to provide powerful insights that shape and drive forward your digital strategy. Our team includes experts; not only in using these tools, but also in the evaluation and analysis of the results we monitor and report. This means we make informed suggestions as to how you can get even more from your digital communications budget.
Our measurement and evaluation team are all Google Analytics qualified and experienced in a multitude of other platforms, including Omniture and WebTrends.
Our measurement and evaluation services include:
- Tracking and measurement tools
- Evaluation and analysis
- Reporting
- Strategy development
Should your digital communications be producing stronger results?